First-time voters
These are the young boys and girls who have just turned 18 and are going to vote for the first time.
These are high tech-savvy individuals who spend a lot of time on social media.
So digital marketing campaigns for political parties should have robust social media plans to target these individuals.
Regular Voters
They are the people who have voted earlier.
They will be looking for better policy changes and will dig deeper intro reforms and earlier performances.
To target these people, political parties must be very precise about the content they are making to target.
Community Leaders
They are the influencers with a massive following among a particular group of individuals.
They are looking for anything of the benefit to their community.
Political parties can target them and attract their attention by posting content of their interest on the various channels.
This will very much turn the odds in their favor
Engaging the youth
It is the most easily persuaded section of the society which is supposedly apolitical and is always glued to digital marketing channels.
Youth are the most active and opinionated bunch of voters out there.
Therefor connecting to youth should be the top strategy when it comes to digital marketing for political parties.
Political parties can target youth in their preferable domain and mold them according to their agenda.
Analyzing the data
You might have heard of this saying that data is the new oil.
We create an abundance of data doing our day to day activities over the internet. This data is then used by analyzers to predict our behavior.
Politicians can use this data and insights to mold the voters as per their agenda.
Using this data they devise various digital marketing strategies for political campaigns.
Here’s a case study of BJP’s digital marketing campaigns that helped them win 2019 General Elections.
